Why is Strawberry Dress so Popular?

One would think that a worldwide pandemic is not the best time to find and buy expensive and exclusive dresses. You could even say that many of us are trying to save every cent since we have nowhere to spend our free time and the economy is gradually crumbling. Surely, no one can predict what will happen tomorrow, but the summer of 2020 will forever remain in our memory: thousands of canceled events, social distancing, remote work, and … a strawberry dress.

Why is Strawberry Dress so Popular?

Yes, we’re talking about the strawberry dress that has been on all social media for the past few months. Despite its popularity, many still do not know who created this dress and why it became so popular. We are here to analyze the situation and reveal more details about the new dress.

 

Let’s start with the author of an unusual fancy dress. It was developed by Lirika Matoshi, a Kosovo native now based in New York. It is worth noting that Matoshi’s success without actual fashion education was not a big obstacle. In 2016, a young designer started making chokers and then successfully selling them on Etsy. Today, it has grown into a small business company where all employees are women. The business is registered in one of the districts of New York, although the clothing and accessories factory is based in Kosovo.

Why is Strawberry Dress so Popular?

So when did the strawberry dress appear? It happened last summer when neither Lirika nor any other person had any idea what 2020 would look like. The public first saw the strawberry dress in January of 2020 when Tess Holiday wore it to the Grammys. According to the developed PR strategy, Lirika Matoshi sent her designer dress to other influential and public figures. That was not her first PR campaign and she really knew what would become popular. Creating a dress with strawberries, she did not hope for such worldwide popularity.

 

Her best guess is that the new dress is filled with nostalgia and a fairytale atmosphere. This takes us back to the good old days when we didn’t think about viruses and masks. Besides, the dress has a special cut that makes it a universal solution for any woman. If you don’t know what to wear for a picnic, dinner in your garden, or a home photoshoot, the strawberry dress is the best solution. Buying a new fruit dress is also a good idea if you need to take a break from your current situation. Perhaps the cottage core made the dress more popular as the two make a great combination.

Why is Strawberry Dress so Popular?

People loved the idea and the look of the strawberry dress so much that they still keep buying it for almost $500. Some are spending the savings they had for travel or more expensive purchases that have been canceled due to the pandemic.

The hype rises when another celebrity puts on a dress for a secular party. In the wake of popularity, Lirika Matoshi and some other designers began to experiment by adding different characters and elements to the dress instead of strawberries. Some of these edited images were suggested by Zendaya and Harry Styles. A large number of users tried to recreate the concept of the dress on social networks and some of them managed to get closer to the original idea.

Why is Strawberry Dress so Popular?

So if we need to summarize a strawberry dress – the situation looks a little strange. What we mean is that it’s strange and rather incredible to see that even in the strangest of times we as people cannot resist beautiful and exclusive things, even if they’re not cheap. The strawberry dress has become an effective solution during the global pandemic that has already tired us out. Fill your life with bright emotions!